The Indian premium motorcycle market is heating up in September 2025, with Aprilia confirming the launch of its much-anticipated Tuareg 660 adventure bike. Already popular in Europe and the US, the Tuareg 660 is Aprilia’s entry into the growing mid-capacity adventure bike segment in India. Competing against models like the Yamaha Tenere 700, Suzuki V-Strom 800DE, and KTM 790 Adventure, the Tuareg aims to bring Italian style and performance to Indian adventure enthusiasts.
Launch Timeline in India
Aprilia has officially announced that the Tuareg 660 will launch in India in late September 2025, with deliveries expected to begin in October 2025. The bike will be available through Aprilia’s premium Motoplex dealerships across major cities, including Delhi, Mumbai, Bengaluru, and Pune.
Design and Styling
The Aprilia Tuareg 660 blends ruggedness with Italian design flair. Unlike Aprilia’s sportier RS and Tuono models, the Tuareg is built for off-road and touring adventures.
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High Ground Clearance: Perfect for Indian terrains, including highways and dirt tracks.
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Slim and Tall Frame: Offers a commanding riding position.
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LED Lighting: Full LED setup with aggressive DRLs.
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Windscreen & Hand Guards: Adjustable for long rides and wind protection.
Its styling stands out with a minimalistic yet modern look, focusing on utility without compromising aesthetics.
Engine and Performance
The Tuareg 660 is powered by a 659cc parallel-twin engine, the same platform used in the RS 660 and Tuono 660, but tuned differently for adventure touring.
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Power Output: Around 80 hp at 9,250 rpm.
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Torque: Approx. 70 Nm at 6,500 rpm.
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Cooling System: Liquid-cooled, ensuring performance stability in India’s climate.
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Transmission: 6-speed gearbox with a quick-shifter option.
This setup makes it one of the most powerful adventure bikes in the 650–700cc category, offering strong mid-range torque ideal for long-distance rides.
Features and Technology
Aprilia has equipped the Tuareg 660 with advanced features to appeal to premium adventure bike buyers:
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Ride-by-Wire: For smoother throttle response.
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Four Riding Modes: Urban, Explore, Off-Road, and Individual.
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Traction Control & ABS: Cornering ABS with multiple levels of traction control.
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TFT Display: 5-inch screen with smartphone connectivity.
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Cruise Control: Standard on higher variants.
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Switchable ABS (Rear): Especially useful for off-road conditions.
Suspension and Handling
Handling is where the Tuareg 660 shines:
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Front Suspension: 43mm USD forks with long travel (approx. 240mm).
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Rear Suspension: Monoshock adjustable for preload and rebound.
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Wheels: 21-inch front and 18-inch rear spoked wheels.
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Tyres: Dual-purpose tyres suited for both road and trail.
This combination ensures excellent stability on highways and confidence on gravel and mud tracks.
Braking and Safety
The bike gets premium braking hardware:
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Front: Dual 300mm discs with Brembo calipers.
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Rear: 260mm single disc.
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ABS: Cornering ABS with off-road mode.
These features make it a safe yet thrilling ride even at high speeds.
Expected Price in India
While Aprilia has not announced the official price yet, industry insiders suggest the Tuareg 660 will be priced between ₹13.5 lakh and ₹14.5 lakh (ex-showroom). This positions it slightly above the Suzuki V-Strom 800DE but competitive against the Triumph Tiger Sport 660.
Competition in India
In India, the Tuareg 660 will compete directly with:
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Suzuki V-Strom 800DE
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Triumph Tiger Sport 660
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Kawasaki Versys 650
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Honda Transalp XL750
While rivals are well-established, Aprilia is betting on its performance edge and Italian brand appeal.
Who Should Buy the Tuareg 660?
The Tuareg is designed for:
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Riders who enjoy long-distance touring with occasional off-roading.
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Enthusiasts seeking a premium mid-capacity adventure bike.
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Experienced riders upgrading from 250–400cc bikes to a more powerful ADV.
Its mix of technology, performance, and adventure-ready hardware makes it ideal for riders looking for something different from mainstream brands.
Verdict: Will the Tuareg 660 Succeed in India?
The Tuareg 660 arrives at a time when adventure touring is booming in India. With more riders planning cross-country trips and off-road expeditions, the demand for capable ADVs is at an all-time high. If Aprilia manages competitive pricing and strong service support, the Tuareg 660 could carve a strong niche in India’s premium motorcycle market.
FAQs
When will the Aprilia Tuareg 660 launch in India?
The launch is scheduled for late September 2025, with deliveries starting from October.
What engine does the Tuareg 660 use?
It uses a 659cc parallel-twin engine producing around 80 hp and 70 Nm torque.
What is the expected price of the Tuareg 660 in India?
It is expected to cost between ₹13.5 lakh and ₹14.5 lakh (ex-showroom).
How does it compare with the Suzuki V-Strom 800DE?
The Tuareg 660 is more performance-oriented, while the V-Strom focuses on comfort and touring.
Does the Tuareg 660 support off-road riding?
Yes, with long-travel suspension, spoked wheels, and switchable ABS, it is built for off-road adventures.